"The Fish Fight is important. Damned important. It is so fantastically easy for us to make a difference by doing a small something and so appallingly easy for us to be complicit in a complete disaster by doing a big nothing. So what’s it to be then?"

"Half the fish caught in the North Sea are thrown back dead. Please help stop this waste by signing the petition at www.fishfight.net"

"It isn't fair on fishermen or fish eaters and it certainly isn't fair on fish. A policy that makes it an offence NOT to throw away thousands of tonnes of good food is clearly a broken policy. You can't conserve fish stocks by throwing dead fish back in the sea..."

"Fish - wild creatures that we take from our seas and rivers - are among the most precious of foods. Their numbers are not inexhaustible and we cannot afford to squander them idly. Wasting any food on any kind of scale is a scandal, but wasting precious fish flesh by the thousands of tonnes is outrageous - quite beyond acceptable human behaviour. It needs to stop, and you can help that happen. Please sign up!"