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| "Fish - wild creatures that we take from our seas and rivers - are among the most precious of foods. Their numbers are not inexhaustible and we cannot afford to squander them idly. Wasting any food on any kind of scale is a scandal, but wasting precious fish flesh by the thousands of tonnes is outrageous - quite beyond acceptable human behaviour. It needs to stop, and you can help that happen. Please sign up!" |
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| "It just doesn't make any sense that in this day and age, when we are so aware of the depletion of our fish stocks, thousands of tonnes of dead fish are being thrown back into the sea. Somthing has to be done and by supporting this campaign we are one step closer to bringing about reform." |

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| "We must stop this senseless waste!" |

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| "My mum always taught me that you should waste not. At last common sense is prevailing. How could a policy have been created which demands a fisherman to throw back fish into the water." |
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| "Everyone hates waste, throwing edible fish overboard is frightful; it's allowed here to stop a black market developing. In Norway discarding white fish is banned, but the fishermen receive 20% of the value of juvenile, over-quota and by-catch fish from the government to encourage them to land it and not break the law. Why can't we do the same here?" |
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"If bycatch fish were furred animals being thrown back dead onto land, maybe the severity of the situation would be clear for all. Throwing fish back when it could be eaten is absolutely nonsensical, heartbreaking and shows no more than utter disrespect for life. Conservation is not just about white rhinos and baby leopards, the whole natural world keeps us alive. Look after it and treasure our silvery fish! It is clearer than ever that things need taking in hand, so weigh in with the Fish Fight and punch hard."

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| "Join Hugh's Fish Fight now to stop the ridiculous practice of discard and also buy different fish to cod, haddock and seabass to give the fishermen a market for more sustainable species." |
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| "The oceans provide one of nature's last truly wild harvests and for us to enjoy this natural bounty in the future, we have to manage stocks properly today." |
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"Isn't it appalling that an EU law directs that trawlermen have to throw dead fish outside their quota back into the sea to rot? Would you be happy if you went on your weekly food shop and were then told that by law you had to throw half of it away because there is not enough food in the world? This law is a nonsense. Tragically, and dangerously for mankind's future, there are now critically low levels of fish in the sea; but there must be better ways to limit the catch. If we don't sign up to campaigns like this now, our future grandchildren, starved of fish, will wonder what on earth we were doing."
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| "You can't conserve fish stocks by throwing dead fish back into the sea. Simple as that. If we all get behind this campaign the policy makers in Europe can't ignore it. We owe it to the fishermen, we owe it to the fish and we owe it to ourselves if we're going to keep our self respect as fish eaters." |
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| "Imagine a future without fish... I don't want to but that's what we will all be faced with unless the discarding of perfectly good, edible fish on such a big scale is stopped. Please sign up to support Hugh in his campaign - fish is worth fighting for." |
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| "Now is the time to act, the fisheries policy is only changed every 10 years!" |
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| "At last there is someone that is taking up the real fight of discards, fishermen have been upset about this particular policy for years, it makes a total mockery of the environment and fishermen's livelihoods. We all hope that one day the lunacy of political madness will put a stop to millions of tonnes of fish being thrown back into the sea to rot and waste. The quota system is another barmy scheme doctored up with out enough proper data recorded, how can we really get a clear view of fish stocks when they can’t even tell accurately at whats truly left. Back Hughs campaign to give our fish the fighting chance they truly deserve, so that we still have fish in the sea." |
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| "Our oceans are not a dumping ground, they must be protected. We need tomanage our fish stocks properly for the future generations. Hugh's fishfight is long overdue so lets all get behind him by signing up now." |
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| "You can’t NOT get behind Hugh on this. Fishery management is complicated and the quota system clearly isn't working without these negative consequences. Apart from the appalling waste of not just over quota, but also undersized species, how can scientists really give a clear view of fish stocks in our oceans when they can’t even really tell accurately what is being taken out by commercial fishing? Land everything, have total transparency and put in controls as necessary across all European fishing nations. I want my kids to enjoy the pleasures of our great seafood, it’s the best in the world, we can’t afford to waste it. So please get behind Hugh and give this massive support." |

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| "There is more than one meal to be had from a fish, use the bones and make a fish soup or a fish collar curry, make the fish go further so that we all benefit - and support Hugh’s Fish Fight by signing up....Now!" |
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| "Imagine tossing out half your shopping, chucking away half your garden veg, half the livestock from our countryside, half the apples from our orchards, half the food from your plate. The current discard policy is a waste of the North Sea's resources, it's disrespectful to life, an economic nonsense and unsustainable. Join Hugh's Fish Fight now and help bring stability back to our fishing grounds." |
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| "Sustainable does not mean just eating loads of fish that are not on the endangered list; we are entering the age of the lamb chop." |
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